Upstream investment continue to cut and spread oil service industry, already devastated, a saying, "from 2013 onwards, Northern Shaanxi is all over the mountains and plains of the drilling rig" idle.

And low oil prices continued last year, have international oil service with Halliburton and Baker Hughes, the traditional four major international oil services giant Schlumberger, Halliburton, Baker Hughes and Weatherford since last year continued layoffs. Domestic oil service companies are small in size, sound is small, but the impact is not small.

In the focus of oil service companies, some of the equipment companies to follow the industrial chain also involved in the field of oil services, these companies back to the manufacturing industry, the ability to resist the risk of the industry. Faced with the remains of the downturn in oil prices, these emerging oil service companies how to deal with? And what are you doing to meet the changes in the industry?

China University of Petroleum (Hua Dong) Liu Yonghong, vice president of the College of mechanical and electrical recently accepted the first financial daily interview, said, the more the industry downturn, the enterprise should be innovative in order to catch up with the future of good. He believes that in the low tide of the industry, the cost of innovation is low, the cost is relatively small.

Private oil service is keen on micro innovation?

Domestic oil services and equipment industry, the overall core technology is less, but in the domestic demand driven, there are a lot of private enterprises. What are these companies doing at lower prices?

Liu Yonghong told this reporter that the domestic oil equipment and oil service companies generally lack the ability to innovate, but also in the continuous progress. For example, he said, including Corey, Jerry, Honghua, started with the petroleum equipment of oil service company, have attached great importance to innovation, of course, the innovation focuses a process or design creativity, for private enterprises invested hundreds of thousands of, can see the effect, private enterprises are also very happy.

He Yonghong in analysis of domestic petroleum equipment and services for the enterprise innovation ability at the same time, Shandong Kerui held the launching ceremony of "National Petroleum Equipment Design Contest" sponsorship.

Kerui petroleum president Shi Cong he said the company attaches great importance to the fracturing truck, coiled tubing car, car dashboard and other special vehicles of the overall structure and function design, will the design competition, improve the design level of equipment, at the same time, to attract talent design.

Liu Yonghong believes that private enterprises through micro innovation, can fill the blank of the equipment and technology, single technology, enhance the service ability of the private enterprises, can in the future release of the upstream oil market share a cup of soup.

Liu Yonghong suggested that innovation can be carried out from many aspects, private oil service companies should pay attention to micro innovation. The major direction is marine equipment, unconventional oil and gas, improve the level of intelligent equipment. For example, he said, offshore oil and gas development of high-end equipment basically rely on imports, but some equipment such as oil production trees, domestic enterprises should participate in R & D and manufacturing.

However, Liu Yonghong believes that private enterprises have no ability to do basic theory research, and should focus on the improvement of technology and manufacturing, through micro innovation and enhance service capabilities, can be a firm foothold in the service industry.

Private oil service also take the integration?

After 2012 shale gas open tender, domestic oil clothing enterprises are eager to, have set up for the unconventional oil and gas services team. But shale gas development, and not as expected smooth, many service companies are seeking to transition.

Corey oil first in earlier this year set up the oil services group and still in Inner Mongolia Erenhot won the small oil blocks, ready to transition to the oil companies.

In addition to more oil service companies, through the oil and gas in the overseas to get the block, to drive the oil service business going out". Including Jerry shares, Alzheimer technology etc.. Also some companies, such as HBP, potential Hanson, service enterprises through the acquisition of foreign companies in block rights in China, the curve into the upstream areas of domestic, also in quietly turned.

Oil company's risk is greater in the domestic oil and gas to do so, to face the dilemma of not get a good block, there will not be a big change in the short term, the risk of foreign investment block is not low." A block in the Kazakh oil company told reporters.

The source also believes that the domestic oil service companies to foreign investment blocks, more in order to pull the downturn in the oil service sector, through the development of upstream and downstream integration model to enhance the ability to resist the risk of the industry.

Liu Yonghong were of the view that the private oil service upstream business investment can only be a gradual process, now to block the tender is not too good, private enterprises after entering will face a higher risk, the amount of investment in upstream, even if oil service companies have the strength to cope with, but in the long run, technical advantages, the enterprises must extend to the upstream.